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Bayer Berocca
Creative idea is to show famous inventions of the past, exaggerating tricks the scientists used to improve their mind power for the new discoveries. The most famous anecdotes about three great scientists were to be used with good effect in fun scenes, and accompanied with slogan «If only N. had had Berokka»
1. Archimedes
The most widely known anecdote about Archimedes tells of how he invented a method for determining the volume of an object while taking a bath. The main accent - Archimedes became a maniac of bathing, because it helps him to think more effectively. Though if only he had had this remedy…